Shereen Amarin
Associate Creative Director / Conceptual Creative
Currently based in Amman, Jordan · U.S. Permanent Resident · Authorized to work in the U.S. without sponsorship
Multidisciplinary creative working across concept, writing, film, motion and content. I develop ideas from first thought through story and execution, with experience spanning advertising, cultural projects, humanitarian storytelling and independent music.
APCO WORLDWIDE / .POMELO — AMMAN, JORDAN
Experience
Associate Creative Director / Creative Consultant
Oct 2023 – Present
Developing concepts, campaign platforms, pitch narratives and content across regional and international clients, working across English and Arabic.
Lead concept development and creative thinking for campaigns, pitches and RFPs.
Develop creative platforms, scripts, copy, treatments, presentations and film concepts.
Shape ideas through production, including video editing, animation and motion.
Create social-first content, copy and video for brands and cultural organisations across the region.
Clients through APCO .Pomelo’s Amman office have included ADNOC, Capital.com, Expo 2030 Riyadh, the Saudi Ministry of Economy and Planning, Diriyah Biennale Foundation, Saudi Museums Commission, Al-Ain Farms (Camelait), TOURISE and Abu Dhabi’s Department of Municipalities and Transport, among others. Pitch work has included Ithra’s Tanween, Dubai Orchestra, botim, Dubai International Financial Centre, Royal Commission for AlUla, Westfield Riyadh, Qatar Charity, among others. I also collaborated with APCO’s US team on a campaign for The Church of Jesus Christ of Latter-day Saints, and contributed scripts to pitches for McDonald’s, Disney+, AT&T and Visa.
UNITED NATIONS OCHA — AMMAN / NEW YORK / GENEVA / THE HAGUE
Visual Designer & Videographer Consultant
Aug 2018 – 2024
Produced documentary and communications films across humanitarian missions in the Middle East and for international donor and high-level events.
Travelled on field missions to film stories, interviews and original documentary material.
Developed and edited short films from concept through post-production, including interviews, archive, field footage and multilingual subtitles.
Produced films for the Humanitarian Funds in Iraq, Jordan, Syria and Lebanon, and a CERF film on Ukraine.
Work was recognised by senior OCHA communications and donor-visibility teams for its storytelling, sensitivity and ability to make complex humanitarian work accessible to international audiences.
DYED IN THE WOOL — AMMAN, JORDAN
Independent Creative / Film, Writing & Animation
Aug 2016 – Oct 2023
Worked independently across commercial, cultural and nonprofit projects, developing ideas and producing work across film, animation, writing, music and social content.
Selected work includes scripts and storyboards for major productions, animated films, music videos, branded content and creative work for artists and cultural organisations.
MEMAC OGILVY — AMMAN, JORDAN
Conceptualizer / Copywriter
Sep 2012 – May 2016
Developed campaign concepts and copy for local and international brands including Arab Bank, Mercedes-Benz and LG Electronics, presenting ideas through film, animation, illustration and music and taking concepts through production.
DROWNED BY LOCALS / DROWNED BY PUBLIC — AMMAN
Independent Cultural Practice
Co-Director / Creative Director
Sep 2020 – Present
Co-run independent record label and publishing platform focused on experimental music and culture. Creative responsibilities span visual identity, release campaigns, editorial content, photography, video, social media and artist-facing creative development.
Education
UNIVERSITY OF JORDAN
BA Architecture · 2012
Concept & Creative Direction
Concept development · Campaign platforms · Creative ideation · Pitch / RFP development
Writing & Storytelling
Copywriting · Scriptwriting · Storytelling · English / Arabic
Film & Motion
Film development · Video editing · Animation · Motion graphics
Tools
Adobe Creative Cloud · Procreate
Capabilities