Shereen Amarin

Video Producer, Animator and Writer

Experience

Freelance (Dyed In The Wool) - Amman, Jordan

  • Developing scripts and storyboards approved for big budget productions by clients such as the Center for International Communication and the Supreme Commission for Tourism in Saudi Arabia.

  • Single-handedly managing film productions from ideation to execution for non-profit organizations such as UNOCHA, Relief International and Humanity & Inclusion.

  • Developing various personal styles in animation, stop motion, cartooning, and infographic videos.

  • Composing memorable promotional radio songs and advertisements.

  • Generating shareable social media content for art collectives and independent artists, successfully achieving recognition.

Video Producer/Scriptwriter

Aug 2016 - Present

Drowned By Locals / Drowned By Public - Amman

  • Conceptualizing and creating diverse forms of engaging social media content such as images, graphics, product photographs, videos and text captions that align with the brand's objectives and resonate with the target audience.

  • Managing social media accounts by regularly posting and scheduling content, monitoring and responding to comments and messages, and tracking metrics to evaluate performance.

  • Collaborating with team members to ensure a cohesive and effective social media presence that is relevant and optimized to maximize engagement, reach, and sales.

  • Maintaining brand voice and identity in all content created.

  • Implemented a video content strategy on Instagram, resulting in a 30% increase in engagement rates

  • Spearheaded a social media campaign that increased sales by 10% in the first quarter of the year

Co-Director and Content Creator

Sep 2020 - Present

Sep 2012 - May 2016

MEMAC Ogilvy - Amman, Jordan

  • Developing campaign ideas and concepts for major local and international brands -some of which featured in Ads of the World- including Arab Bank, Mercedes-Benz, LG Electronics and overseeing them from production till completion.

  • Presenting ideas to clients through various media including illustration, animation, music and film.

Conceptualizer/Copywriter

Education

Sep 2007 - June 2012

BA - Architecture

University of Jordan - Amman, Jordan

Personal Skills

Adobe Creative Suite CC: Photoshop, Illustrator, Premiere Pro, After Effects, Audition

Microsoft Office, Procreate

Software

Language Skills

English - Fluently Written and Spoken / Arabic - Native

The Urbanscapes Audio-Visual Competition (1st Place) - Goethe Institut in collaboration with Darat al Funun and the Jordan National Gallery of Fine Arts - Amman, Jordan

The Power of Storytelling - Speakers Corner - Beirut, Lebanon

Creative Nonfiction Writing - WritersCell - Amman, Jordan

Adobe After Effects and Motion Graphics (Diploma) - SAE - Amman, Jordan

Workshops + Diplomas + Competitions

I enjoy independent film, music and fashion

I love to draw, write, animate cartoons and create audio/visual poetry

I co-run the independent record label @DrownedByLocals and publishing house @DrownedByPublic

Interests

UNOCHA - Amman | New York | Geneva | The Hague

  • Traveling on missions in the Middle East region to cover stories, capturing archive B-roll material and field recordings.

  • Conducting intimate interviews with the beneficiaries and staff, and editing them into short excerpts.

  • Translating content and context and subtitling interviews in post production.

  • Adapting existing films for multiple different global donors.

  • Conceptualizing and producing film clips for for broadcast at major donor high-level events.

  • Produced three films on the Humanitarian Funds in Iraq, Jordan and Lebanon that were commended by the Head of the Donor Visibility Unit at UNOCHA in New York for successfully demonstrating how the Funds in each country deliver the most urgently needed assistance, and told in a way that makes the people’s experience relatable to a global audience.

  • Produced a film on CERF Ukraine film that was commended by the Communications Advisor in UNOCHA for being compelling and sensitively conveying the pain and devastation of the awful situation people are facing—increasing engagement on social media and generating good feedback from donors and partners, as well as the UN social media teams globally and in Ukraine.

Visual Designer and Videographer Consultant

Aug 2018 - Present