BALQEES & ALAA WARDI MEDLEY
Music Video
Creative Direction / Editing / Animation / Motion Graphics / Visual Effects
Balqees & Alaa Wardi · UAE
A musical collaboration between Balqees, one of the Arab world's leading pop stars, and Alaa Wardi, known for his intricate, all-vocal arrangements. Bringing together excerpts from nine of Balqees's songs, the six-minute video transforms extensive performance footage into a continuous visual piece, using animation, motion graphics and visual effects to keep the experience fresh and engaging throughout.
SUGGEST & COMPLAIN
Illustrated animation promoting a beneficiary hotline
Illustration / Animation / Arabic Scriptwriting
Relief International · Jordan
A hand-illustrated animation introducing Relief International’s suggestions-and-complaints hotline to its beneficiaries. Told through a simple narrative, the film explains the service and brings attention to the hotline number.
A REAL REWARD
Animated introduction to a new loyalty app
Illustration / Animation / Arabic Scriptwriting
TokMob · Jordan
An animated introduction to TokMob’s new loyalty app, using a humorous storyline and cartoon-style visuals to explain how it works and highlight its benefits. The informative script is balanced with a playful tone and character-led voiceover.
**The video is edited using footage extracted from online sources and compiled solely to reflect the words of the script. The video is not a finished product.
MODEE - Jordan is Boring Manifesto
Scriptwriting (Eng)
A campaign manifesto to be launched by The Ministry of Digital Economy and Entrepreneurship of Jordan (MODEE) to attract foreign investors by positioning Jordan as a solid, uneventful country in what is often seen (fairly or unfairly) as a very tumultuous region. Written so that the voice-over would establish that Jordan is the most boring, uneventful country in the Middle East, while the text we see on screen counters the arguments by showing what that would mean in the language of investors: Low risk, high reward.
**The video is edited using footage extracted from online sources and compiled solely to reflect the words of the script. The video is not a finished product.
Nuqul Group - 70th Anniversary Brand Film
Scriptwriting (Ar)
Towards the end of 2022, Nuqul Group’s Platinum Jubilee (70th anniversary) coincided with the passing of the founder, Mr. Elia Nuqul. The script for the brand film was written to establish a dialogue – as a group – with both its internal and external audience, while celebrating the platinum jubilee and commemorating the founder. The script revolves around a promise that Elia Nuqul, the founder and business conglomerate, made to his wife before it all started; to build a name for himself that would make his children proud; it brings back and emphasizes the power of words.
The group has a story like no other and is one of the most successful entrepreneurial models in the MENA region. The founder established Nuqul from point zero, went through his fair share of major setbacks (factories burning down, political challenges and more) to reach where it is today with unmatched resilience. The Group as it stands has 12 companies under its umbrella with each having its own story and purpose, including: Fine, UMIC, Al Naseem Trading, Delta Insurance, Nuqul Automotive, NECC integrated auto, ABC Jordan, Masdar Investment, Washy Wash, Magma Lifestyle, AFC, Elia Nuqul Foundation. It is widely celebrated across the region for its ethics, integrity, story and more, but there is truly low awareness on the complexity of its story and portfolio companies.
**The footage is extracted from online sources and videos, and compiled to provide a visual storyline to the written material. The video is not a finished product.
The Supreme Commission for Tourism - Al Ula Opening in Saudi Arabia
Video Editing/Scriptwriting (Eng)
An audiovisual storyboard to promote Al-Ula's first official opening to the public. Sister to Petra in Jordan, Al-Ula in Saudi Arabia contains the first UNESCO World Heritage Site in the Saudi Kingdom, called Mada'in Salih, built more than 2,000 years ago by the Nabataeans. The script is written to introduce a hidden gem, Al-Ula, never before open to the public, as one of the many riches of Saudi Arabia.